I’m still thinking about possible improvements to SoftTester – I’m finding it hard to switch context! One thing that strikes me is that the categories are all quite PAD file category oriented – which is fine and there’s no need to change. You’ve also got keyword based pages – which is also fine. But … [...]
Tagged SEO, To DoSince the conception of the SoftTester site, I have provided Free text advertising to authors. Primarily to make the site looks well subscribed. At one point I had featured adverts. Two per category. I’ve since managed to sell some text advertising to a few interested authors. However, I’ve always felt this part of the site, [...]
Tagged To DoSo far we’ve made a number of posts about on-page optimisation improvements to try out on SoftTester. We also need to discuss off-page optimisation factors. I did a check on the number of backlinks to SoftTester. It doesn’t really have that many and a few of them didn’t seem to exist anymore – maybe the [...]
Tagged SEO, To DoDo we need something more searchworthy? Thoughts? by ML
On SoftTester you should make the top page titles unique. The home page has not got it’s nice, new “Free Software Downloads …” title but the other pages like Link To Us have also picked up the title. You need to change the title for Link To Us, Contact Us etc. to be relevant to [...]
Tagged To DoNext thought on optimising Softtester is as follows …. Are there any top level pages it simply isn’t worth having as landing pages? At first glance, I can think of: Link to us Authors Privacy Policy Contact Us Installation Help They all suck up a bit of PR and don’t hand it back to that [...]
On Softtester, we’ve changed the title of the home page to begin with “Free Software Downloads” but to make the most of this new keyword we need to make links to the homepage with the link text set to “Free Software Downloads“. So what I suggest is that you put a link in the footer [...]
Here’s what I mean in SoftTester SERPS part 6. What I mean to do is improve the PR distribution around SoftTester to maximise the performance of each page in searches – at least as far as the Pagerank of each page is concerned. This pic shows how the pagerank is flowing today. The pagerank (or [...]
This is the first post about the linking strategy betwen pages on SoftTester and how it might be improved. At the moment the PR drops from 4 on the homepage straight to 2 on the main category pages. This has always puzzled me a bit since on one of my sites which has PR 3, [...]
This installment of SEO improvements for SoftTester again concerns the program pages themselves. So far, for the program pages on softtester, I’ve recommended the page title be in the format: Download “Program Name” Free Trial – “45 character PAD Description” The recommendation for the Description meta tag is that it is has a very similar format [...]