Here’s what I mean in SoftTester SERPS part 6. What I mean to do is improve the PR distribution around SoftTester to maximise the performance of each page in searches – at least as far as the Pagerank of each page is concerned.
This pic shows how the pagerank is flowing today. The pagerank (or linkjuice) of 4 for the homepage is flowing down through the category pages, then the subcategories and then on to the program pages. At each branch the juice gets divided until by the time the program pages are reached there’s not a lot to go around. Worse, the program pages leak juice unnecessarily through the Order URLs and links to author’s websites.
So what I’d do is recycle the link juice as shown in the following pic.
Reduce the leaks by nofollowing Order URLs and links to author sites. Then channel the link juice back up to the category pages and subcategory pages so every page gets a further soaking by the same link juice/ Pagerank. Also channel link juice sideways between program pages for the same reason.
by ML
{ 2 } Comments
OK, that makes a lot of sense.
I’ve going to try and make the changes to the program pages and let you have a look and see what you think and tell me where I can improve. I’m sure that things won’t be perfect due to technicalities in my first attempt.
Another side benefit of the extra links of course is that it makes it easier for users to navigate the site.
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