The next thing to do to improve SERPS is get a better h1 and h2 tag to reinforce the new title.
The SoftTester title is now:
Free Software Downloads | Free Trial Software | Shareware Programs | Freeware Programs
So we want a h1 tag that agrees with this – to reinforce the relevancy for Googlebot. At the moment the h1 tag says Soft <br> Tester. This is telling Googlebot that the most important first topic on the page is something about “Soft” and “Tester”. So …
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Turn the thumbs-up/ Soft Tester area into a bitmap – so it looks just the same as it does now but it’s an image not text.
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To the right of the new bitmap (from item 1), put a good h1 tag.
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Under the h1 tag, put a good h2 tag.
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Define alt text for the bitmap created in item 1.
Here’s the words for the h1 tag …
Search for Free Software Downloads & Shareware Programs
… and the h2 tag …
Softtester – home of free trial software. Authors: submit your shareware and freeware programs. Get listed today and promote your software.
of course this assumes you are happy to get rid of the bit about testing each others software but the forum has now been closed so the community aspect is a bit dented anyway.
This will shift the existing advert to the right but it should still be visible – or shift it somewhere else on the page. The top of the homepage will then look something like:
On the bitmap (the bit on the left in the example above), define the alt text as:
“List Freeware programs, Shareware Programs and Free Trial Software on SoftTester.Com”
by ML
{ 1 } Comments
Great, do you want to give me a file name for the top left logo?
Also, I don’t mind getting rid of the banner, it was a friends site.
Don’t speak to him anymore. I just keep it because it looks good.
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