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{ 2008 07 17 }

How to sell / SEO almost identical products in a shop site?

“First thing I can see is that your description meta tags are a bit skinny.”

“Somehow I´m going to have to add more content about my products, but I´m not sure how I could do this without making it sound waffly and pointless.”

Of course I can do the normal SEO stuff quite easily.

But theres product titles..

Thinking about it I guess I can leaved them alone, they will already have good keywords in them.

I guess I’m going to have to use some sort of tool to find different keywords / phrases and then use these on my pages.

But how do I avoid waffle?

For sale, Kids Maths Software and a range of exercise books

by JM

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    Posted by Dipsy on Thursday, July 17, 2008, at 2:45 pm. Filed under Search Engine Optimisation. Tagged , , . Follow any responses to this post with its comments RSS feed. You can post a comment or trackback from your blog.

    { 5 } Comments

    1. MikeL | July 18, 2008 at 1:23 pm | Permalink

      As you’ve said above, I wouldn’t bother too much about product titles.

      What you could do is put an introductory paragraph on the home pages that explains the kind of products you sell.

      Perhaps with the store you can’t rely too much on text or at least on a lot of text on the pages. Concentrate on making the page titles relevant.

    2. Dipsy | September 9, 2008 at 1:32 pm | Permalink

      I’ve been wondering about this for sometime.

      Since I submitted some datafeeds through google base for my items and had them display on google search for products, I’ve noticed (with google webmaster tools) that people are search for specific things.

      Now I’m not going to get people hitting the home page as these terms are very specific.

      I had been thinking, I’ll use the top search data from gwt’s and just use that on my pages. But maybe I can do a search with KeywordToolExternal and improve on them.

    3. Dipsy | September 10, 2008 at 8:10 am | Permalink

      I’m going to add some notes here for future reference.

      Theres no H1 tag, therefore you need to edit styleTemplates\content\viewProd.tpl
      And add H1 inside txtContentTitle

      Then you need to change styleSheets\style.css and add a H1 style tag, I coped my txtContentTitle values.

    4. Dipsy | September 10, 2008 at 9:08 am | Permalink

      Emailed Mike…

      I’m going to have to add some content to my shop product pages. However a lot of the product are very similar.

      I will get penalized for using the same content on multiple pages ?

      Mike replied…

      Probably not as long as you don’t have more than 5 or so duplicate pages.

    5. Dipsy | September 10, 2008 at 5:13 pm | Permalink

      Just want to add a link, this blog posting talks about seo ideas for shop sites

      http://thedigibuzz.puretech.com/search-marketing/seo-dynamics-for-a-shopping-site

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