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Ideas for link-building strategies

Since the New Year I’ve been quietly building links for softwarelode and I now seem to be fairly stable at the 1500/ 2000 a day mark and making a decent amount of Adsense. I think that this work and the work done on Softtester last year – improved awards symbols and promoting each other in our submission acceptance emails – is also paying off with some increases in SoftTester traffic too. It’s a gradual rise but the long-term (month on month) trend is upwards.

The problem for me is that I’ve used most of the techniques we discussed months ago and I’m looking for fresh ideas. The only relatively low effort idea that springs to mind is link exchanges and I wonder if it’s worth trying to exchange links with some other download sites to see if we get a boost to a new level. Any thoughts?

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  1. Dipsy | May 6, 2009 at 4:20 pm | Permalink

    Yes your right, things peeked in November, at my best ever month for adsense. However although things are slowly creeping back to November levels they haven’t got there yet.

    Personally I find this the biggest problem. Its hard to decide what to do as you never see a return on your efforts or a sign that is working until months later.

    I guess when you look at good PR sites and you sit and wonder how they got there, there seems to be a common pattern. The sites with good PR, generally seem to be professional sites aka lots of cash.

    They must buy links somehow.

    However, I think that if you go back to basics and ask or give away something in exchange, like the old days, could work.

    e.g. free web space or product pack, to your customers.

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