I’ve had google base feeds for over a year now, actually it may be longer.
I started out just creating a text file from a spreadsheet and uploading the file to my website. Then pointed google base at that file.
With our jewellery site, I went one step further and linked the shop data into the feed.
I always used the standard fields recommended and optional fields mentioned on the google base help center. Then I discovered you could add your own custom fields. Prior to that, foolishly, I thought the optional fields were custom fields.
So about a month ago I created some custom fields on the product table and added them to the google base feed. This was after we had moved to our new website.
So we didn’t have a good feed for that site until then.
Now with the maths site, I’ve always had the text file on the web and I get regular sales.
So today, I’ve linked up the feed with the database and created a mirror admin screen for that site for myself. I’ve spent time adding custom fields and strategicly assigning data based on sibling values.
So this should be a true test as to whether custom fields make any difference.
Having said this if they do make a difference, its not going to be massive and I’m at a loss what to do next to improve things further.
But it will be interesting to see what happens.
by JM
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