I’ve setup a couple of sites in the last year or so where I’ve done some keyword research using the adwords keywords tool. I found keywords which seem relevant to my products and had produced traffic.
However, these keywords have not produced orders for me.
Looking at my google webmaster stats top queries seem to have proved the most useful. I’ve looked at the landing pages for those keywords and optimized further on those pages for those keywords.
So I think I finally may have cracked it 
by JM
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