I spent an hour or so looking the site and noted a few things. Some of the points are subjective, i.e they might just be my personal likes and dislikes.
Performance for chosen keywords
Four keywords were mentioned by email and the site does well for each of them – top 10 in the results on google UK.
The pages could do with a tidy up in terms of their titles and meta tags. Taking one example, the page has a title:
Novelty + Fun Jewellery
This might be better as:
Fun Jewellery – Novelty Jewellery
Also, the page does not have a meta description. You might want to repeat the first paragraph in the meta description. Since the paragraph also talks above parties, you might want the title to be:
Fun Jewellery – Novelty Jewellery – Party Jewellery
In the sidebar, you have a link titled Novelty + Fun Jewellery. Possibly, you could split this into 2 or three separate links:
Novelty Jewellery
Fun Jewellery
Party Jewllery
OR include different links in the footer and sidebar, e.g. put “Fun Jewellery” in the sidebar and tuck the other two links away in the footer.
Pictures
The pictures on the site are better than when I last looked. However, on some of the pages there are a lot of words to read through before the pictures. It might be worth placing the pictures first or using the pics to split up the words into paragraphs.
On pages like http://www.enchantingjewellery.com/novelty-fun-jewellery/cat_10.html, I’d be tempted to make the pictures larger as I find it a bit hard to see the current ones.
Shopping Cart
I’m using IE8. Whenever I click on a Buy or Add To Basket button, the page simply reloads or blinks and I don’t really get the impression that anything has been added to a basket.
Also, I’m unable to see how I access my basket and checkout.
{ 8 } Comments
Thanks, I wasn’t expecting a none SEO opinion too.
I’ve made changes to the title as you suggest.
I like the idea of splitting novelty + fun and party into separate category pages. However, in short, I could move products into other categories but the url would still have the same category name in
it, which would kind of look strange.
>OR include different links in the footer and sidebar, e.g. put “Fun Jewellery” in the sidebar and tuck the other two links away in the footer.
Do you mean have three links, fun.., novelty… and party… to the same url as is now ?
> Do you mean have three links, fun.., novelty… and
party… to the same url as is now ?
Yes, 3 anchor texts pointing to one URL.
How does the basket/ checkout work?
>Yes, 3 anchor texts pointing to one URL.
What will that do for me?
>How does the basket/ checkout work?
Well the cart summary is on the top of the third column.
> What will that do for me?
Build a bit more strength for the three different keywords
on the page. Internal links count as well as external links
in terms of SEO.
I can’t see the cart summary on some pages. I’ve sent
an email to you with an example.
The other comment I was thinking of making is that there
are two spellings for Jewellery. “Jewellery” is the mainly
UK version, other countries, mainly the US, use Jewelry.
If you had the time you could optimise for both spellings.
See email about the cart summary.
Well were primarily aiming at the UK, so I’m a little concerned about mixing the spelling and giving an impression that we can’t spell.
Another comment I was going to make about the site
concerns the blog under the Studio section.
The content of the blog seems fine but the blog posts
don’t link to any other sections of the site as far as I can
see, e.g. there are posts announcing halloween
collections but the posts don’t link to any pages showing
the collection or individual items in the collection of
jewellery.
done
using cross linker
Post a Comment