I haven’t actually worked directly on my customer engagement system today. Although I have done a lot of research into the actual newsletters and what I could include, I mean the ideas not actual content.
I’ve found a lot of good advice.
However, I haven’t read anything about campaign newsletters. I haven’t searched for that, I searched on newsletters and didn’t see any mention of campaign newsletters.
This has surprised me, I didn’t consider sending monthly emails.
When I say campaign newsletters I mean, newsletters sent out at intervals since the person subscribed. I intended the full campaign to be a long sales pitch.
However, I feel an opportunity would be lost if I didn’t talk about features and improvements in new versions / releases. Having said that when I do regularly release new versions, they wouldn’t be monthly.
So I guess I’ve answered my own question.
by JM
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