Well there hasn’t been much effort put into this third part of the development. I’ve added my smtp class and I’ve found my previous html email source files, which contains smtp header information.
I’ve sent some test emails and have proven that I can send html emails.
Also I’ve created a new folder for email template files which will correspond to the names of the files in the database.
Only really taken me an hour over the course of the day, the most time consuming part was finding the code (used previously) and the html email source file.
So I’ve kind of done all the development, I think. Oh with the exception of logging emails sent.
Later in the development, I’ll be discussing how not to get your emails tagged as spam.
So I’ve done all the fun stuff, I now need to decide what emails I’ll send to people and at what interval. I guess this is going to a learning process and the content, interval and how many emails I send will change with my experience.
At the moment theres going to be two types of emails I’ll send, A) to newsletter subscribers and B) customers who’ve just bought the program.
I suppose it would be a good idea to try and establish my aims for sending the emails and the basic points I want to get across.
A) Newsletter
- I want to encourage people to buy my software.
- I’ll need to portray quality and confidence in the product and in my company.
- Sell them the benefits of the program.
- Tell them that they get a free pack
- I guess I want to have purpose in why I’ve sent them another email.
I’m not sure how I would split this up into a number of emails and if I’d change the message I’m trying to get across in each ?
B) New customers
- I don’t get a lot of emails, but this is the most common response I have to make, that they can get a free jungle pack, that they have to send me their serial number and where to find the serial number etc.
- I guess I want to welcome them as a customer and thank them for their purchase, from what I’ve read in the past this is much appreciated by customers.
- I want to put a personal touch into the email.
- I also want to sell them more mask packs, maybe an email for each ?
- Tell them about features they haven’t already seen.
- Let them know how they can get help and what they should do if they have a problem. I guess that should be part of the first email. I want to encourage them to contact me and get help, rather than charge back to their credit card.
- So I guess getting past a period where they could get a refund is important.
- After this period, maybe sooner, I guess I can ask for feedback and comments.
I’ve no idea how I would split those up?
Any suggestions about further content ?
by JM
{ 2 } Comments
What made you go down the SMTP route in the end and
not use the program that auto clicks when Outlook
moans about MAPI sends taking place?
In my outlook setup I have about 12 email accounts and the one I’d use to send out emails wouldn’t be my default email account. Although its possible (in code) to select a different account, its slow
and I didn’t get it to work.
SMTP is much faster.
I think at the end of the day I’ll have functionality to send out emails in several places, php for instance responses and vb for interval and news emails.
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