Program Design
If you’ve been following me on twitter you’ll know I’ve been researching newsletters. Obviously a lot of the information out there is very generalised and its taken me a little time to reflect and digest.
For a number of years I’ve been collecting uninstall information, basic data which hasn’t really helped me at all. When I first started collecting, I guess I must have heard mention of others collecting. But I’ve never joined the dot, yeah I’ve seen some patterns but not looked at the data from an individual perspective.
Anyways, during my research I’ve found that sending newsletters needs to fine tuned so that you maximize the relevance and get to know your customers or potential customers.
So if I link the newsletter subscription with the uninstall data I could contact the potential customer and turn it into a sale. I’ll have some information, maybe they couldn’t install the program, maybe they couldn’t print etc.
During my research I began to think that the setup of my setup was flawed as it was developed to send interval emails, not news. But I can do both depending on the circumstance.
I dont think it will be possible to produce glossy html emails with nice photos at this stage, but I should be able to produce relevant content which seems to be key. Also several different type of emails depending on data.
by JM
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