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How to SEO a web page


0. Look at your statistics service or google web master tools and see what keywords are being used at the moment. Obviously, they aren’t getting you sales, as you would’t be wanting to change your page otherwise. Put these keywords into your text editor, for the moment. Next think up keywords which might work.

0a. Now use the Adwords Keyword tool to find good keywords. Have a look at this video for more help. Your looking for keywords of around 100,000. Were currently not sure about the competition indicator. So you’ll have to look at site using these keywords (your competitors). First do a search on google for the keywords. Look at the top sites. And use some SEO tools to find out how good these pages are, use a keyword density tool like. Google Ranking. Just look at the top keywords and see if they are the keywords your researching. On google rankings these will be the “Most often used keywords:”. So now you know what keywords are achievable. You should be able to tell at a glance if pages on the google search have been optimised.

0b. Now you need to find a selection of keywords and phrases which will work for several pages on your site. You then need to split up the description and selling pitch of your product across these pages. e.g. if one of your good keyword phrases is ‘printable invoices’ then you need to have a page which tells you all about this. With links from your home page, at the top of the page. You need to ensure that you don’t reproduce all this on your home page. This will have an impact on the keyword you choose for all of your pages as you may have to split the keywords up.

1. Obsolete.

1a. Obsolete.

2. Obsolete.

3. Next write your content, your selling pitch, write 250 to 300 words. Make sure the first paragraph of text after the h1 contains your keywords. Shout out what you want in your copy, donĀ“t waffle. Another important point is to decide who your page is aimed at, e.g. UK, men, their approximate age and what they would like to see on a page.

4. Title – include up to 3 keywords separated by – or |.

5. h1 – Try to make it match the first keyword in the title.

6. Only include 1 h1 tag.

7. Make the h1 tag appear near the start of the page.

8. Make sure the description tag includes phrases on the actual content of the page.

9. Use h2 to highlight important sections/ phrases.

10. Use bold b or strong to emphasis important words.

11. Remove ALL irrelevant external links, use nofollow.

12. Get good inbound links, so whats a good inbound link, a site with PR 3 or above.

13. To get good quality in bound links look for ‘your keyword’ ‘add url’ sites on google. Also ask for links. And use to look at what links your competitor has and ask those sites for links.

13a. Look at the links your competitor is getting see if you can get them too and see if you can improve on his.

13b. Use Mikes directory submission tool for at least 150 sites, as many as possible really, even PR zero sites.

14. Make sure you have a search feature on your site.

15. Add internal keywords links to page on your site.

15a. Probably a good way to improve your internal keywords is to do a search on your files for your keywords and then turn those keywords into links. I guess this could be another idea for a tool.

16. Make sure you are on all search engines, including DMOZ.

17. Get rid of revisit-after meta tag.

18. Use useful image file name.

19. Add interesting content to your site, PDFs and DOCs are ideal as search engines can read them. Keep updating your pages and add one or two inbound links a week. Re-evaluate your page every 6 months.

20. Add a sitemap for google and your customers.

21. Make sure your pages are error free and are valid with eh W3C validator.

22. Read through googles webmaster guidelines to see if there is anything else you can do.

23. Make sure you have good navigation links to the pages on your site, google rates content and links at the top of your pages highly, as do your customers. A left hand panel is idea. However you will also want to have links in the footer to things like your privacy statement.