Absolutely, I do agree that not just relying on the domain name is the right strategy. However, I do think googlebot will give something for it.
I do agree it is a bit risky.
However the risk is only in the cost, My ISP (One Smart Host) tells me I can have several domains in the same hosting account. So I will only pay for the domain name really.
I do need a new website, a nice short domain name, which will be easy for customers to remember. My current domain name is really long www.mindwarp-consultancy-software.com.
It is true that there is risk in concentrating on one keyword phrase does sound risking, in the amount of effort involved. However, this is a test to see if the keyword heavy domain name strategry actually works.
I’ve always thought that some keyword stuffing, with human readable content is the right strategy too. I have created landing pages in the past and the PR varies on them. I’m not sure what else could be creating the PR?
For sale, Kids Maths Software and a range of exercise books
by JM
I’ve been thinking again about that SEO book I read that recommended buying domains with keywords for your products in the domain name.
I’m still not sure the advice is correct: Should you set up satellite sites with links to your home page, or should you make the sites look like competitors selling rebranded versions of your own products?
On the first point – setting up satellite sites – with links to my “main” homepage - I read somewhere that Google either penalises or ignores duplicate content. If the satellite site didn’t perform well in SERPs would I gain any benefit anyway? Just having a domain with keywords in it won’t make the satellite site perform well – I’ll still have to build backlinks. Do I have the energy, time and money (!) to do this for 2, 3 or 4 more sites?
On the second point, since I sell software products, re-branding isn’t too easy, or at least re-branding in such a way that the product looks different wouldn’t be a quick thing to do.
Instead, maybe I should put keyword heavy URLs within my existing sites and make these pages perform well in SERPS. With a good linking strategy within the site, sub-pages will benefit from any link-building I do for my homepage anyway. For example, one of my PR3 sites has 7 PR2 pages even though these have no links from outside the site itself. If I make URLs like product-keyword.html for my sub-pages these will be “liked” by search engines in the same way as domain names with keywords in them.
Still not sure though, need to think some more….
by ML
After reading a book of Search Engine Optimisation, I find myself puzzled by the idea of having a site with keywords in the domain name.
The book suggests several different things which might help search engine positioning.
The first idea is to have related keywords around your main keywords, which are aimed to force your competitors off page 1 of your google search term page.
The second idea is to have a one page satellite site which has links to your main product page / site.
Thirdly, to use those keywords your customers are likely to use when looking for your product; but have the site look like your competitors site. The product itself is a re-branded produce you sell on your main site. The idea being that you mark up the cost of the product on this site, so that you have a greater coverage of products in your market without giving the sale to your competitor.
So the question is, which idea do you follow?
For sale, Kids Maths Software and a range of exercise books
by JM
