Software Promotion & SEOThis blog covers a range of topics concerning the SoftTester Shareware/ Software Download site. Topics include software product releases as well as SEO and software development information and tips.

Last days I stumbled upon some smart product selling strategies which I want to share with you.

I was searching for concurrent products from other vendors. As you would expect - time recording software. I found a guy who pretented to be an expert for time recording issues. But instead of selling software on his webpage he offered free handouts which would describe the advantage of time recording and strategies for implementing time recording in companies. At a total different web page and URL, the same guy, offers time recording software …. So, what do you think does he praise in his free handouts on that total different URL?

Advantage: You are collecting addresses of potential buyers.

Another company, another software … This company announced a contest where the first three winner, gets a free software license of their software. What the people needed to do was writing why they are absolutely wanting to get the software. So the people who wrote the best answers got the free software license. I think that’s smart …

Advantage: You are collecting reasons why people need your software.

By GS