Well done to BlueSkiMoney aka Aaron, We’ve been chatting about SEO and using the adwords tool and watching some howto videos from youtube and last night hes, produced what I think is a well SEO page.
Having said this there is always room improvement, he could do with more content and some internal links and of course some incoming links to that page or more probable his home page.
Anyways I think this first good attempt.
by
JM
I may be imagining things, but I’ve noticed something funny with the traffic to my main site in the last few weeks. For most of the last 6 months, visitors to my main site followed the same pattern – up on specific days of the week, down on certain others, up at certain times of day and so on. This pattern was as reliable as clockwork.
In the last 5 to 6 weeks however, the pattern has changed. Days which had lots of visitors no longer do – at least as a porportion of overall traffic, whereas other days now have proportionally more. I also notice that Softtester’s traffic goes up and down inline with my main site’s traffic – a bit like US and UK shares!
The only thing I can put this down to is that I’ve done a whole load more PAD file submissions in the past couple of months and I’m tapping into the same type of traffic visiting Softtester. Also Softtester is an old site in comparison with mine. In non-UK countries I’ve only begun to do well really since the end of July so perhaps now my visitor profile is beginning to match Softtester’s more global audience.
by ML
At the moment my shop sites are my top priority, well my kids maths site is and anything I can transfer into the jewellery site I do that too.
I’ve been using the adwords keyword tool to try and add some further keywords into my product pages.
Then I started thinking, it difficult to add content to shop sites without ruining your product pages. So what about genuine content pages?
I suppose the difficultly is what content do people who are searching to buy your product want to see?
by JM
Tagged StoreIn the past few years I’ve seen many of my competitors and other software where theres a freeware or free version, which is a cut down version of the real thing. The real thing not being free.
Up till now I’ve considered other factors but not the SEO factor.
There would be more traffic, downloads and people using your software.
All of which have got to be good things.
The only down side I can think of is that people using a freeware program are possibly less likely to pay money for more features. Although I guess when I search for software I don’t start out just searching for freeware.
Apart from attracting extra sales, I’ve always considered then next biggest benefit to be, that your program gets tested more.
Has anyone else got anything to say on this subject?
by JM
Tagged To DoI’m just thinking I really need sitemaps for softtester but theres 60,000 urls / dynamic pages.
Even if I have a-z pages, the sitemap files are going to be huge.
What should I do ?
by JM
Tagged SEOIt would be interesting to find out what factors people think have been successful in gaining or growing sales for their products. One factor might be time, another advertising and so on.
For me, my sales have grown almost directly in line with the number of visitors I get via search engines. I usually find there is a step change in the number of visitors and a corresponding rise in the number of sales every 3 months at around the time Google exports its PR values.
In the early days I used Google Adwords. This did attract traffic and some sales but only enough to break even – organic traffic has proved much more profitable.
In more recent months – say the last 3 – I have also begun to see a rise in repeat sales, i.e. people wanting more than one copy, and also word of mouth sales. I’ve put this down to achieving a certain critical mass of sales, i.e. enough sales for personal recommendations to be sufficient to encourage a few more sales.
One thing that did slightly dent the rise in sales was the UK school summer holidays, particularly the last 3 weeks before children went back to school. During this period, website traffic was slightly down, though it seems to have recovered this week.
by ML
Last days I stumbled upon some smart product selling strategies which I want to share with you.
I was searching for concurrent products from other vendors. As you would expect – time recording software. I found a guy who pretented to be an expert for time recording issues. But instead of selling software on his webpage he offered free handouts which would describe the advantage of time recording and strategies for implementing time recording in companies. At a total different web page and URL, the same guy, offers time recording software …. So, what do you think does he praise in his free handouts on that total different URL?
Advantage: You are collecting addresses of potential buyers.
Another company, another software … This company announced a contest where the first three winner, gets a free software license of their software. What the people needed to do was writing why they are absolutely wanting to get the software. So the people who wrote the best answers got the free software license. I think that’s smart …
Advantage: You are collecting reasons why people need your software.
By GS
Mike, I’m guessing you haven’t seen this, or haven’t noticed it or well at least you don’t use it.
As you do searches on google and look at your position.
Google webmaster tools, has a top searches feature which shows the keyword used and the postion you are for that page on google.
So if we use word tracker to check that term gets lots a of hits…
Then surely this is all we need to do to find googd keywords, well that and some common sense to make sure people will use the keyword in the right way. And obviously we have to be getting some of those hots in the first place to see the term in google tools.
Seems like the holy grail to me ?
by JM
Tagged SEOWell I’ve been looking for a German keyword suggestion tool.
I translated keyword suggestion tool which translates as Keyword Vorschlags Tool.
I searched for this on google.de and found this.
http://www.ranking-check.de/keyword-datenbank.php
I did a quick search on Informationsverwaltung (which means
Information management) and found it had 259..
Geschätzte mtl. Abfragen bei Google
Which means..
Estimated monthly. Queries on Google.
So I guess this is a good keyword to have, but I’m not sure if people would use it to buy my software.
I’m currently position 19 on google.de.
Maybe I just need to figure out what keywords sell in english and translate to german…
Hmmm
Thoughts?
by JM
Tagged To DoWhat are the right keywords to get people to buy time keeping software, e.g. clocking in out etc?
I thought it would be a good idea if we all make a comment about all of our products, where we trying to improve the website.
To make it fair I’m putting a posting for each of our main products.
The aim is to just add comments to the first thing and the last thing which pops into your head.
This is for Gerhard.
by JM
EDIT: Feel free to add other posts like this, I’d like too.