Software Promotion & SEOThis blog covers a range of topics concerning the SoftTester Shareware/ Software Download site. Topics include software product releases as well as SEO and software development information and tips.

After reading a book of Search Engine Optimisation, I find myself puzzled by the idea of having a site with keywords in the domain name.

The book suggests several different things which might help search engine positioning.

The first idea is to have related keywords around your main keywords, which are aimed to force your competitors off page 1 of your google search term page.

The second idea is to have a one page satellite site which has links to your main product page / site.

Thirdly, to use those keywords your customers are likely to use when looking for your product; but have the site look like your competitors site. The product itself is a re-branded produce you sell on your main site. The idea being that you mark up the cost of the product on this site, so that you have a greater coverage of products in your market without giving the sale to your competitor.

So the question is, which idea do you follow?

For sale, Kids Maths Software and a range of exercise books

by JM