Handling Genuine 404 Errors

Tags : ,    Posted in: Search Engine Optimisation

Since I started tracking missing pages (only recently) I have found that with upgrades to the site, when a lot of duplicate data was removed, I now have lots of genuine 404 errors.

Sure I may have page errors which I haven’t realised yet, but I certainly have pages which don’t corresond to records in the database.

At the moment I log this error and re-direct to the home page.

Obviously if your a user and you click on a link from google your not going to find what your looking for, whether you then use the site search to re-find what your looking for, prossible not.

In my SEO book is says “Page Cannot be found” suicide.

Although it just talks about fixing your site and tools to help find broken urls.

What can i do to help the user…

1. Try and gain the search phrase used if they used a search engine to find the page, then do a site search on that phrase.
2. If theres no search data, try and convert the page name into a search phrase. At the moment all page names have hyphens in them, so I guess I could replace those with spaces. But doing a simple WHERE clause on that, wouldn’t bring back ANY / MANY results, unless it was only one word. I’m guessing that there will be a MYSQL function or feature which will allow me to break up the words and do a search. But do i search on keywords or product name. Hmmm

Thoughts?

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by JM

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