Jun
17Text advertisiments and links
Tags : To Do Posted in: Search Engine Optimisation
Since the conception of the SoftTester site, I have provided Free text advertising to authors. Primarily to make the site looks well subscribed. At one point I had featured adverts. Two per category.
I’ve since managed to sell some text advertising to a few interested authors.
However, I’ve always felt this part of the site, was more about showing something as I had too much space.
I’d like to use it for something else, however I’m still not exactly sure what.
I guess I could show internal program links and the 45 description.
I think this is the last remaining big issue.
Any thoughts?
Have fun making great looking masks with our Software!
by JM
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I can think up some options given a bit of time. More flexibility could be introduced by reevaluating the space occupied by the Kids Mask Factory ad.
In the last month (30 days) there were only 69 click throughs from softtester.com to the Kids Mask Factory site. This is a small percentage (< 10%) of the visitors to Kids Mask Factory. Further, those people who arrived from clicking the ad had a 90% bounce rate, i.e. they left Kids Mask Factory without looking at any other page than the home page. This means only 6 visitors arrived from SoftTester who went any further than the homepage. If 1 or 2 of those were you and me, the number is even less.
SoftTester itself has a high bounce rate (> 70%) which tends to indicate people don’t find what they want on arriving at the home page. Anything above 40% is considered a bit poor.
I don’t see this as a reason to worry too much now. You’ve already talked about a makeover. I just thought I’d mention that there might be even more space to play with than you indicate in the post. A bit more text with a few more keywords might help get visitors.
Cool.
I don’t mind moving the KMF advert.
I think it might be a good idea with we try and get all these advertising / revenue channels all sorted, then I can alter the transactional email.
Also, I’m sure I mentioned it elsewhere, I have lots of email addresses for the softtester newsletter. Which I’ve never send out. This could be another revenue channel. I know there other sites which do this.
However there seems to be a lot of effort to send out a weekly newsletter.
I’d only send out a newsletter when there’s news or you’ll annoy people and get blocked!
>I can think up some options given a bit of time.
Any progress on this?
I like program and author a-z lists links you have on your site.
>I guess I could show internal program links and the 45 description.
What do you think of this idea?