Software Promotion + SEOThis blog covers a range of topics concerning the SoftTester Shareware/ Software Download site. Topics include software product releases as well as SEO and software development information and tips.

There have been a number of posts on this blog about improving the performance of SoftTester. The majority of these posts don’t apply to 321 as the script itself is already in good shape for on-page optimisation. The page titles, meta description and inter-page linking are all looking good.

I’m guessing that 321 doesn’t get many visitors though at the moment - at least through search engine traffic. The reason I’m guessing this is that it has few pages in Google’s main index. Most of the pages are in Google’s supplemental index which is purgatory for web pages. Pages in the supplemental index are very unlikely to turn up regularly in searches.

To see how many pages are in the main index, do something like:

site:/www dot xxx dot com

You’ll probably find around 50 pages on the whole site.

Do the same for SoftTester and you’ll find around 2000.

The answer to getting more pages in the main index and more traffic is to get good links. We have 4 shareware sites in our network and 3 of them are doing pretty well (or starting to do!) pretty well at building links more or less automatically. The main problem with 321 is that I can’t see it has an award system in place for software titles. For example, SoftTester has neat looking award graphics that authors can use to link back thereby improving performance in SEs and also boosting visibility for the author’s software titles.

Dipsy has already given a good set of links that should allow 321 to get more titles submitted but without the award system the new submissions will be slightly devalued since the submitters won’t be exposed to the request for a linkback.

I’ve only looked at 321 for a short period so I apologise if I’ve missed the award/ linkback system. If the rank/ traffic on 321 can be improved then over time all of our sites will benefit since the links we pass each other will strengthen in value.

For more info on some of the topics in this post, see:

http://blog.softtester.com/index.php/2008/06/softtester-offsite-optimisation/
http://blog.softtester.com/index.php/2008/06/softtester-serps-improvements-starting-point/
http://blog.softtester.com/index.php/2008/06/softtester-serps-stage-2/

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