Apr
17We’ve decided we would like to add a blog to our jewellery site (although we’ll be getting a new domain and new look too).
However, I’m not sure what benefit it will be to the site, sure it will bring extra content and therefore extra search terms to the site. But I’ve had forums and blogs in the past and these have never benefitted my sites. The forums were in sub folders and the blogs with in sub domains, I haven’t tried a blog in a sub folder for an existing site before.
I’m just concerned that once Denise has talked about how she made each jewellery item, that we dry up and not provide anything which will benefit the site.
I did think we’d have to try and integrate the shop pages and the blog pages, but I’m not sure how. I now theres a shop modification which allows you to show related products at the bottom of product pages, but I’m not sure how I could do something along these lines with a blog posting.
Technically, I’m not sure how, but I guess I could put a thumbnail and a buy now or addto cart, link on blog pages.
I guess there is two possible approaches I can look at, that of benefiting the shop from an SEO point of view and that from a marketing of products.
Neither of which approaches I’m sure how or would could work.
Suggestions, comments, ideas, what you had for lunch 
?
by JM
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