Jun
19We’ve discussed (at length) linking strategies for our shareware download sites.
However, thinking up a linking strategy for another type of site isn’t so easy. Over the last few days I’ve been trying to come up with a strategy for an online shop. This is a new site, based on an older site where we tried a lot of new things which didn’t work out. So we thought we’d start from scratch.
So with the old site, our linking strategy….
Didn’t looking that good (we thought), also it didn’t cater for all of our products. Another problem was that although we optimized for these keywords, the keywords were good, but to the customer they looked odd and out of place.
Anyway the topic here is linking, so the problem we had mainly was that we didn’t have room for all the links for all our products on the main page.
So what did learn about our download sites, that theres too man products to show on the front page. So we used boxes for new products, popular products and popular categories. On sub category pages we have popular products within that category.
When you compare download sites and online shops they are quite similar. So I thought that this approach would work on the shop too.
However the key is to have lots of top level categories and to rotate your popular products so that each product gets some air time.
Then we follow the same outline for other things, relevant products on the same product page, links to the parent category etc.
Well thats the plan, we haven’t yet some up with those top level categories yet.
by JM
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