We’ve been bouncing a few emails around over the holidays, looking at my stores and the keywords.
Its difficult to know what to do to improve your site.
However, most of my keywords that i’ve optimized for are working for me. But they aren’t popular keywords which bring in lots of sales.
With online shops you generally have a lots of products and therefore finding keywords which work for a lots of products would be almost impossible or VERY time consuming.
However, keywords bring free traffic so its worthwhile contiuing to find good keywords.
The quickest way to prove keywords is to run an adwords campaign, however this costs money.
The main aim here is to bring in traffic which produces sales.
So anything which bring in traffic could produce sales. Mike has for a long time suggested competitions which create interest in the product and hopefully people who don’t win will consider buying instead. However, competitions are short term.
Its easy to blame your keywords and assume that your ranking is to blame for your lack of sales. But if you haven’t yet found the right keywords you must continue your search and find new ways to bring in traffic to your site.
by JM
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