Software Promotion & SEOThis blog covers a range of topics concerning the SoftTester Shareware/ Software Download site. Topics include software product releases as well as SEO and software development information and tips.

Last week I setup a new shop site and copied over my existing product from my old site, as the new site had a better domain name. So I then decided to put some different products on my old site.

So I now have an old site with PR2 on the front page (which is obviously a good start and extremely useful), but I also have several pages which have keyword dense page names, have PR1 etc, which hold no relevance to the products I’m now going to add.

At the moment this “lost pages” just show a link to a missing product. I guess when I add the new products this will show a new / unrelated product.

Is this OK?

is it the best use of such a lost page?

And ideas?

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by JM

Since I bought my SEO book the information seems already out of date, even for the online tools its suggested.

I’ve been looking for a good keyword selection tool.

I’ve found these, oddly the urls have changed from my book.

http://freekeywords.wordtracker.com

http://inventory.overture.com/d/searchinventory/suggestion/

Anyway, my original choice of ms access security seems a bad idea although the data says its from January 2007.

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by JM

All things considered I feel my effort / time to develop a product site with a keyword phrase, has to be well spent. So I really need to find out if my choice of keywords is correct before I jump in feet first.

My keywords are MS Access Security.

In my SEO book it says www.wordtracker.com and www.nichebot.com are great free tools, but looking at the sites now, both require payment. The first site, requires you to enter your card details for the 7 day trial, which you can cancel at any time within those 7 days.

Expensive too.

So that was going to be my first step.

Where do I go now with this?

Here’s The Fastest And Easiest Way To Increase MS Access Database Security

by JM

Absolutely, I do agree that not just relying on the domain name is the right strategy. However, I do think googlebot will give something for it.

I do agree it is a bit risky.

However the risk is only in the cost, My ISP (One Smart Host) tells me I can have several domains in the same hosting account. So I will only pay for the domain name really.

I do need a new website, a nice short domain name, which will be easy for customers to remember. My current domain name is really long www.mindwarp-consultancy-software.com.

It is true that there is risk in concentrating on one keyword phrase does sound risking, in the amount of effort involved. However, this is a test to see if the keyword heavy domain name strategry actually works.

I’ve always thought that some keyword stuffing, with human readable content is the right strategy too. I have created landing pages in the past and the PR varies on them. I’m not sure what else could be creating the PR?

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by JM

How many keywords or phrases can you fit in a domain name? The likelihood is just one, e.g. ms-access-security.

When optimising a new website or page, the general advice is to begin with 3 (or possibly 2) phrases to optimise. Usually you will only be able to fit one phrase into the domain name itself, the remaining phrases will need to be contained within the text on the page.

When knitting your chosen phrases into a web page, don’t indulge in keyword stuffing, i.e. packing too many instances of the keyword into each paragraph of text. The idea is that the text on the page reads naturally. If it is obvious to a human reader that the text is describing a specific topic, e.g. making microsoft access database secure, it will also be obvious to Google and Yahoo.

Sometimes you hear that you should aim for a particular keyword density on a page, such as 5%, in order to get the best possible result from search engines. This advice is now considered invalid - just write in a way that the topic is obvious to a human.

When you’ve bought your domain and written your well-phrased homepage, what is the next step?

Well, if you take no steps, you probably still won’t do wonderfully well in SERPS. You’re in the position of shouting to the world that your page is all about topic X but without backlinks to reinforce your keywords, the search engines will think that no-one agrees with you.

So, the next step must be to get backlinks from other sites - and from other pages within your own site - with the link text matching your keywords. You then have the ingredients for a winning formula - your pages think they say something about a specific topic and the rest of the internet agrees.

There are lots of other factors that may affect how well you do in search results, e.g. how many backlinks you have, how old your domain is and how well optimised your competitors are.

There is always the possibility of course that you perform very well for certain keywords but that few or no people search for them. If you find out that this is the case after you have chosen a domain name, it’s too late to change. For this reason, relying on the domain name as the foundation of search engine success can be a risky tactic.

by ML

For a long time now I’ve had filled away some advice from a marketing expert. My main product page (for my security product) is aimed at techies. He advised me to create a page aimed at managers, who are the people who will buy my software.

I’m also not doing very well on some important keywords for my product.

So I’m thinking of setting up a very small site, with the main product page, with this new selling strategy and the basic pages, with links to my main site for support etc.

Also the techie links to my main site.
I guess I could make these links no-follow or hide them somehow.

Thoughts ?

Here’s The Fastest And Easiest Way To Increase MS Access Database Security

by JM

After reading a book of Search Engine Optimisation, I find myself puzzled by the idea of having a site with keywords in the domain name.

The book suggests several different things which might help search engine positioning.

The first idea is to have related keywords around your main keywords, which are aimed to force your competitors off page 1 of your google search term page.

The second idea is to have a one page satellite site which has links to your main product page / site.

Thirdly, to use those keywords your customers are likely to use when looking for your product; but have the site look like your competitors site. The product itself is a re-branded produce you sell on your main site. The idea being that you mark up the cost of the product on this site, so that you have a greater coverage of products in your market without giving the sale to your competitor.

So the question is, which idea do you follow?

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by JM