Software Promotion & SEOThis blog covers a range of topics concerning the SoftTester Shareware/ Software Download site. Topics include software product releases as well as SEO and software development information and tips.

I’ve now got internal keyword links on every page to my keyword pages.

I’ve also had help, producing a cross linker to automatically add keyword links to content.

http://www.mcls4u.com/shop/costume-jewellery-sets-red-black-spiral-necklace-earrings-set/prod_28.php

Anything further I can do?

by
JM

For the last couple of weeks I’ve been lacking motivation, I’ve had so many things going on in my life and I’ve been getting quite stressed.

Theres things which have needed doing for ages.

Well they will all have to wait a bit longer.

I’ve decided that since I spent an afternoon a couple of weeks ago doing keyword research with the adwords tool, that I need to do this for all my websites / products.

I’ve had my To Do (21 page) document open several times over the past couple of weeks, I’ve had some notes on this blog pinned open in Fire Fox, but none of them mean anything unless people can find me / my products.

I really feel this time that this method of finding good keywords will work.
The only difficulty is deciding whether people will buy if they use a certain keyword.

At this point since that first afternoon I’ve got 5 sale pitch content pages finished and I’ve commissioned 11 more today. I know this will take a week maybe 2, so I can do some other research for other products now.

by
JM

At the moment my shop sites are my top priority, well my kids maths site is and anything I can transfer into the jewellery site I do that too.

I’ve been using the adwords keyword tool to try and add some further keywords into my product pages.

Then I started thinking, it difficult to add content to shop sites without ruining your product pages. So what about genuine content pages?

I suppose the difficultly is what content do people who are searching to buy your product want to see?

by JM

In the past few years I’ve seen many of my competitors and other software where theres a freeware or free version, which is a cut down version of the real thing. The real thing not being free.

Up till now I’ve considered other factors but not the SEO factor.

There would be more traffic, downloads and people using your software.
All of which have got to be good things.

The only down side I can think of is that people using a freeware program are possibly less likely to pay money for more features. Although I guess when I search for software I don’t start out just searching for freeware.

Apart from attracting extra sales, I’ve always considered then next biggest benefit to be, that your program gets tested more.

Has anyone else got anything to say on this subject?

by JM

Mike, I’m guessing you haven’t seen this, or haven’t noticed it or well at least you don’t use it.
As you do searches on google and look at your position.

Google webmaster tools, has a top searches feature which shows the keyword used and the postion you are for that page on google.

So if we use word tracker to check that term gets lots a of hits…

Then surely this is all we need to do to find googd keywords, well that and some common sense to make sure people will use the keyword in the right way. And obviously we have to be getting some of those hots in the first place to see the term in google tools.

Seems like the holy grail to me ?

by JM

Well I’ve been looking for a German keyword suggestion tool.

I translated keyword suggestion tool which translates as Keyword Vorschlags Tool.

I searched for this on google.de and found this.

http://www.ranking-check.de/keyword-datenbank.php

I did a quick search on Informationsverwaltung (which means
Information management) and found it had 259..

Geschätzte mtl. Abfragen bei Google
Which means..
Estimated monthly. Queries on Google.

So I guess this is a good keyword to have, but I’m not sure if people would use it to buy my software.
I’m currently position 19 on google.de.

Maybe I just need to figure out what keywords sell in english and translate to german…
Hmmm

Thoughts?

by JM

I’ve posted a second request to get someone to help re-write my german pages for ideaspad to get better ranking on google. I know these pages don’t have any / many inbound links.

However if we take this page as an example.

http://www.mindwarp-consultancy-software.com/de/karteikartensystem.php

What do I need to do with it?
In an ideal world and I could get someone to re-do it for me?
Or do I just need inbound links?

by JM

I’ve been looking at analytics trying to see what I could do for my shop sites to try and improve things. But I think its early days, I don’t get much traffic and therefore don’t have many stats.

Our jewellery shop site is worst of all, at least my my maths store I have plans to do things with pad files.

Anyways… I was looking at my mcls’.com site and discovered that I get round about 5 hits a day for rolodex software on my page http://www.mindwarp-consultancy-software.com/rolodexsoftware.php.

Looking at google I’m 80 something for rolodex software.

So I guess I should make this into a second product page.

I was starting to think about getting a separate domain for it, but I think that jumping the gun a bit. Seems like a bit too much effort at this stage.

I think I’ll make a copy of the page and look at our SEO page on what to do.

Thoughts?

by JM
EDIT: Also need to make the KMF animal mask templates page into selling page

For the first time, one of my sites is number 1 on google.co.uk for a generic search term - billing software. This is a moderately competitive term - 1 in 5.3M. It’s been number 1 for a couple of days. I know I won’t stay in this position for long as another site will cycle into the position over the next few days but I though I’d make a record here.

The only thing I can put this down to is that I’ve been using my directory submission software to submit the site to a few more directories. I’ve used billing software in the site title/ anchor text and I’m guessing this has helped.

Since I did the improvements to softtester earlier this year, I deciced to create a categories table with an ID.

Afterall I only have a set number of categories so it makes sense to have an ID instead of values in my pads table.

I have a pattern matchings function which takes my catgories and trys to match them with the pad file categories for each submission. I try removing spaces, odd symbols etc. However, its not till this week that I’m noticed how different sites use completely different categories from those shown in the pad spec.

I guess I should strictly just reject these pad files.
However up till now, I’ve thought my function wasn’t working and that somehow the submissions were correct and my function was flawed. I’m still not 100% convinced.

However, I’d like to create a complete list of categories which I can match with my categories.

Thoughts?

by JM

EDIT: I did some work yesterday on my function and I think my function is now much improved. Had 28 fails over night from friday to saturday and 3 last night / morning.