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New Children’s Maths Education Shop Site – First SEO Tips

I’ve just taken a quick look at the new kids math store – looks nice and clean. I see you also modded the older shop site to match. First thing I noticed in terms of textual content was that the homepage title was a bit short. Try to fit 3 keywords in if you can. [...]

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2008 07 04 MikeL Search Engine Optimisation Comments (5)

Need some help SEO’ing my new shopping site

I’ve finally got all my products and layout finished on my new shopping site. I’d like to tackle the old one separately. I can modify the title, the meta tags and of couse content. Apart from page alterations, I was wondering about the internal linking strategy. I was thiking make I could find a mode [...]

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2008 07 04 Dipsy Search Engine Optimisation Comments (5)

New transaction emails, what to include?

I discovered yesterday that I hadn’t been sending out any transactional emails from softtester. The email starts with a greeting, then saying their program has been added / updated, then theres a link to their program page. Then I have an affliate advert, which I may as well remove. Then a small section on advertising [...]

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2008 07 02 Dipsy Tech Talk Comments (2)

Keep Nagging For a Purchase

When I first thought about selling shareware I read all sorts of different advice about how to encourage people to purchase. The problem was that lots of advice conflicted. One piece of advice I got was never to stop people using the software package, i.e. don’t have a trial period. Let them use it forever [...]

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2008 07 01 MikeL Tech Talk Comments (1)

Examples of Searchworthy Categories

Back in the post Searchworthy Categories I talked about having other categories that had a better chance of matching keywords people actually search for on Google etc. A lot of shareware sites these days seem to have moved past the top level Business, Audio & Multimedia, Desktop categories and they now include other major categories [...]

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2008 07 01 MikeL Search Engine Optimisation Comments (0)

Missing Images

I´ve worked out I´m missing 5000 screen shots. I´m not sure what to do for the best. I´m not polling at all at the moment, I haven´t been since the start of the year. I´m waiting to get my updater program more resource friendly before I add it. So theres no way some of these [...]

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2008 06 29 Dipsy Tech Talk Comments (3)

New name for IdeasPad

I wouldn’t worry too much about coming up with a name that people search for – you can always write text and titles on your website that steer people to your product anyway. I had a think of some names and looked for products with those naes on Google.  I came across some possible competing [...]

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2008 06 25 MikeL Tech Talk Comments (9)

Handling Genuine 404 Errors

Since I started tracking missing pages (only recently) I have found that with upgrades to the site, when a lot of duplicate data was removed, I now have lots of genuine 404 errors. Sure I may have page errors which I haven’t realised yet, but I certainly have pages which don’t corresond to records in [...]

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2008 06 19 Dipsy Search Engine Optimisation Comments (4)

Counting Numbers to Keep People Interested

You mentioned counting downloads a few days ago. I think this is a very good way of making people come back. I’d consider showing a number of top lists – on different pages, e.g. On the front page – top 20 downloads this day or week. On category pages – top 10 or 20 in the [...]

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2008 06 18 MikeL Search Engine Optimisation Comments (7)

Can More Searchworthy Categories be Added?

I’m still thinking about possible improvements to SoftTester – I’m finding it hard to switch context! One thing that strikes me is that the categories are all quite PAD file category oriented – which is fine and there’s no need to change. You’ve also got keyword based pages – which is also fine. But … [...]

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2008 06 18 MikeL Search Engine Optimisation Comments (6)